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BoBella Craft Marketing Services
BoBella offers extensive marketing services to assist your unique situation and individual goals. Our varied marketing background includes experience in each of the following services. Check out our experience for examples of our experience and results. We customize our services and recommendations to meet your goals. And, throughout the process we communicate with you so that your comfort level is high and your expectations are met.
Contact us to find out more about our Marketing Services:
Communications - BoBella will write, proofread and/or edit your communications, packaging, publicity materials, proposals, online content, etc. We will define your corporate brand, make sure the right people hear the right message and help you spread the word on your products and services.
Publicity/PR - Want to actively promote your brand, product line or corporate initiative to the media? BoBella has the experience to write, produce, distribute and push your press kit. We work on your behalf to establish placement of press information in trade publications, generate interest in your products/designs by media, create industry "buzz" regarding new or existing products. BoBella will promote your corporate news and brand to media throughout the industry, to your prime customers and within your internal and external communities. We'll work with you to make a great impression at media events, in print, on screen and always in the final message.
Branding - Every contact you make with customers impacts their impression of you. BoBella's branding services will help you establish, define and consistently communicate your brand to make it a valuable asset and point of differentiation. We provide guidelines for establishing and maintaining your brand, and will work with you as changes or new products come into play in your branding strategy.
Project/Account Management - Our goal is to become an extension of your marketing staff by offering professional support and timely communication, keeping projects moving forward and focused on your goals. We promote product sales through promotion and communication with your internal team, buyers and/or the media. Count on BoBella to identify, excite and involve industry partners for your long-term success.
Competitive/Industry Research - Let BoBella explore industry and competitive information, identify opportunities for new products or re-position existing products. We'll save you time and provide a great outside resource that can "see the forest for the trees."
Marketing Plans and Fulfillment - BoBella will establish an action plan for positioning, promoting, distributing and marketing new or existing products; define and promote your brand to your customers/resellers, crafters, industry media, etc. We can work with you on just the plan, or we can implement the marketing plan as an extension of your marketing team.
Online Marketing - Our online marketing experience will help establish your brand online. We research online competition and industry environment, identify opportunities and assist in promoting through online and traditional marketing efforts. Let us promote your site for optimal traffic and results.
Tradeshow/Advertising - Shows and advertising are expensive and require that you get the biggest bang for your buck. BoBella becomes your virtual tradeshow and/or advertising department. We can book your show space, produce materials, communicate before/during/after the show with potential customers, etc. And we can communicate your message through advertising design and placement.
Product Name and Packaging Design - Need an outside opinion? Want some fresh ideas on new products, names and/or packaging? BoBella offers creative product name ideas, writes packaging highlighting key selling points and creates appealing retail design (PC or Mac formats).
Craft Design - We support new product marketing and sales through craft designs, publisher placements and promotion to media. Our designs make you look good, and make your products sell.
Ready to get creative with your marketing? Email BoBella to find out how to get started.
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Debba Haupert 
Craft Marketing