Spin Master™ chooses Debba Haupert, President of BoBella Marketing & Design, to demonstrate new product on A.C. Moore Consumer & Team Member Videos

Cleveland, OH – August 22, 2003 – Unique products require a creative introduction. So when it came time for Spin Master, www.spinmaster.com, to launch their new Shaker Maker line, they came to Debba Haupert, President of BoBella Marketing & Design LLC, www.bobella.com, to demonstrate their fun, inventive product on A.C. Moore videos.

Shaker Maker is a retro “toy” that allows kids to make their own statues of Scooby Doo, Spider Man and other licensed characters. Haupert demonstrated the new product line for the in-store consumer promotion and also the training video for A.C. Moore store personnel.

An innovative retailer in the craft and hobby industry, A.C. Moore owns and operates over 70 retail stores primarily in the eastern states ( www.acmoore.com ). Knowing that educated consumers make great customers, A.C. Moore operates a demonstration video display in their stores. Manufacturers present their products with technique information, cross-sell products and, in general, present a hands-on display of how to use their product. In addition, team members (store employees) have their own training videos with more details on the product.

Debba Haupert returns to the Cleveland video production studio to tape the videos for Shaker Maker/Spin Master. Previously Haupert taped A.C. Moore videos for two other craft manufacturers. Videos can be viewed online at http://www.acmoore.com/corner/default.asp?CategoryID=17 Spin Master (2nd one listed) and Fibre Craft Fun Foam Friends (4th one listed), http://www.acmoore.com/corner/default.asp?CategoryID=20 - Envirotex (2nd one listed).

In addition to these six videos (three customer in-store and three for employee/”team member” training), Haupert has demonstrated craft products on the #1 cable TV craft show, The Carol Duvall Show. She has appeared on eight Carol Duvall shows on HGTV and is now in re-runs on HGTV and DIY. Projects and information from these shows can be seen online at www.hgtv.com and www.diynetwork.com. Haupert also has represented craft manufacturers on live QVC sales presentations.

Haupert’s company, BoBella Marketing and Design LLC, provides marketing and design services for the $29 billion hobby and craft industry. Offering new product development, marketing, communications, PR and design support, BoBella provides both creative and strategic services for craft manufacturers, retailers, editors, publishers and designers. Haupert’s craft designs have been published in numerous magazines and books. Her book, The New Book of Image Transfer, published by Lark Books, will be released in June 2004. A member of HIA and SCD (and a member of the 2004/2005 SCD Board of Directors), information on Debba Haupert and BoBella Marketing and Design is available at www.bobella.com.

Debba Haupert information: www.bobella.com, www.craftdesigners.org/members/haupert.htm

Contact Debba Haupert: debba@bobella.com
phone: 513-533-0793, fax: 513-533-0916

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