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FOR IMMEDIATE RELEASE
CONTACT:
Debba Haupert
BoBella Craft Marketing & Design
3780 Aylesboro Avenue
Cincinnati OH 45208-1708
Phone: 513-533-0793
Fax: 513-533-0916
http://www.bobella.com
http://www.craftdesigners.org/members/haupert.htm
debbahaupert@hotmail.com
member HIA & SCD
BoBella Craft Marketing and Design selected by U.K. Lazertran for U.S. Marketing & Media/Designer Relations
Cincinnati, OH -- April 16, 2002 - Charting unknown sales territory can be a challenge - especially when that new customer base is "across the pond." Lazertran, U.K. manufacturer of versatile waterslide decal products, found themselves in this situation upon entering the U.S. market. Marketing to the American consumer is vital to their U.S. success so Lazertran chose BoBella Craft Marketing and Design (www.bobella.com) to establish and maintain relationships with U.S. retailers, editors/publishers, other manufacturers and craft designers.
Marketing to the $25.7 billion hobby industry (2001 research available on www.hobby.org) is not new to BoBella Craft Marketing and Design. BoBella has supported large and small craft manufacturers with marketing, product testing and development, package design and marketing communications. Craft designs created by BoBella have been placed in numerous craft magazines and books. With 20 years of marketing experience, owner Debba Haupert skillfully combines creative and strategic tactics to reach client goals for BoBella Craft Marketing and Design.
Lazertran (www.lazertran.com) developed waterslide decals for art students in the U.K. several years ago The popularity and artistic versatility moved this product line into the mainstream home décor and arts and craft marketplace both in the U.K. and now in the U.S. BoBella will serve as the U.S. marketing office for Lazertran, providing media and designer support, designer endorsements, sales and marketing services. BoBella will promote Lazertran to retailers, media and designers by leading educational seminars at hobby industry tradeshow ACCI (www.acci.org) in July and the annual seminar for the Society of Craft Designers (SCD, www.craftdesigners.org) in September, 2002.
BoBella Craft Marketing and Design provides marketing and design support for the craft industry. It offers new product development, marketing, communications, online, PR and design - each service designed to achieve results that impact their client's corporate goals. BoBella works with craft manufacturers, publishers, retailers and designers to support their craft marketing and design needs. An active member in SCD as both a designer and representing Lazertran on a corporate member, BoBella's Craft Marketing and Design services are detailed at www.bobella.com. Additional designs and SCD information can also be located at www.craftdesigners.org/members/haupert.htm.
For information: www.bobella.com, www.craftdesigners.org/members/haupert.htm, www.lazertran.com
Contact: debbahaupert@hotmail.com
Phone: 513-533-0793
Fax: 513-533-0916
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Debba Haupert 
Craft Marketing