Is your goal to...

• ...Expand your product line?
• ...Create demand and increase sales?
• ...Find new uses for your current products or expand your SKUs?
• ...Get outside testing of new products?
• ...Even come up with an appealing name and packaging for a new product?

We can help. BoBella supports your marketing and sales efforts through New Product Development. First we get to know you and your goals. Then we define a plan of action. Our background in marketing, retail and craft design come to play in supporting your corporate needs. And our creativity gets involved as we come up with new uses for your products, ways to increase sales and ideas to generate excitement about new or existing product lines.

At BoBella, we work with craft companies as an extension of your marketing staff. We offer our years of marketing experience to assist you in reaching your goals - with new or existing products, attracting new partners and customers, and/or going after a whole new market or customer. Your goals are our goals. And based on that, we strive to turn obstacles into opportunities through creative and results-oriented New Product Development services.

Call or email us to discuss our New Product Development services:

Marketing Plans and Fulfillment - We establish an action plan for positioning, promoting, distributing and marketing new or existing products; define and promote your brand to your customers/resellers, crafters, industry media, etc.

Project/Account Management - We become an extension of your marketing staff with professional support and timely communication, keeping projects moving forward and focused on your goals. We promote product sales through promotion and communication with your internal team, buyers and/or the media; identify, excite and involve industry partners.

Online Marketing - Through online competitive and industry environment research, BoBella will identify opportunities and assist in promoting your company through online and traditional marketing efforts.

Product Name and Packaging Design - BoBella provides creative product names, writes packaging highlighting key selling points and creates appealing retail design (PC or Mac formats). We turn your new products into sales.

Craft Design - We support new product marketing and sales through craft designs, publisher placements and promotion to media.

Publicity/PR - BoBella actively promotes your brand, product line or corporate initiative to the media. We establish placement of press information in trade publications, generate interest in your products/designs by media, create industry "buzz" regarding new or existing products. BoBella can write, produce, distribute and promote your corporate news and brand to media throughout the industry, to your prime customers and within your internal and external communities.